How to generate an immersive experience
These days, production of audio and visuals is more evolved than ever. Using these exciting advancements in media, businesses and content creators are attempting to achieve a more interactive and immersive experience. With new technological developments comes unique terminology, and a few novel terms have arisen to describe these interactive and immersive media experiences:
- Virtual Reality: a fully constructed CGI digital world that users can enter and interact with
- Augmented Reality: a combination of digital elements and real world images
- Mixed Reality: a combination of holographic and virtual elements that users can view using special glasses
VR, AR, and MR technology have been steadily progressing since the early 1990s, allowing for a more engaging media experience. This technology is most commonly seen in the video game and theme park industries, but there are many more applications for businesses across a variety of fields. Here are some tips for anyone thinking about incorporating immersive reality into their business.
Tell your story
If you want to create an immersive experience, it’s important to start with a goal in mind. What you want to convey through the media will determine what type of immersive experience best suits your goals.
Immersive reality technology can be used for marketing purposes, to enhance storytelling, or to bring an unprecedented level of fun to a product or presentation. Some businesses rely on interactive technology to demonstrate products or concepts virtually, while others rely on immersion to create innovative advertising. The healthcare industry has also been utilizing immersive media both to train medical students and to offer more effective collaboration in surgical procedures.
Taking real steps in a virtual world
There are plenty of business applications for interactive and immersive media in all stages of the product development and distribution process. Whether you deal in entertainment, entrepreneurship, or education, there is a place for immersive media in your business.
Want to know more about immersive environments for businesses? Immersive FX is an expert in immersive VR for the healthcare industry as well as various other businesses.